WEBINAR: What you need to know about Mailchimp (GSII Series)
4th August 2020 - 2pm - 3pm AEST
MailChimp is a popular web-based email marketing service and a good way for not for profit organisations to get started with collecting a database and communicating with them regularly. Even better, the system is free until you reach 2000 subscribers!
Using an email marketing system like Mailchimp helps you design professional looking email newsletters, share them on social networks, integrate with other online services you may already use, and most importantly, comply with anti-spam laws and track your results so you can improve over time.
If you would like to get started with email marketing, or to pick up a few new tips as an existing user of Mailchimp, this session is for you!
Much of the session will be spent in the back end of Mailchimp showing you live examples.
TOPICS COVERED IN THIS SESSION
What is email marketing?
Why MailChimp is a great solution for not for profits
How to get started with Mailchimp
How to grant access to other users in your organisation who may contribute to email marketing or need to approve outgoing communications
The structure of Mailchimp - Lists, Groups, Sub-groups and how to use them
Understanding anti-spam laws in Australia & globally - how to comply
How to import your first list
How to create a subscriber form so people can join your email list from your website, Facebook page or elsewhere
What is a template and getting clear on what templates you may need
Mobilizing your first campaign - what are your options
How to make great graphics to place in your campaign
Understanding blocks in Mailchimp - headers, image blocks, text blocks, buttons and how to customise them to be in line with your brand
Top tips to creating an email communication that cuts through - the importance of a good subject header, optimum length of a subject header, to use emoticons or not in a header, words to avoid in a header,
Connecting your social accounts to Mailchimp and posting your campaign to your channels - to do it or not?
Reports - understanding what different metrics mean - open to sent ratio, click through rate (CTR) and more. What is a ‘good’ open rate and a good ‘click through rate’ and how to do better
This session is part of our 'Get Social in Isolation!' program which features twice weekly online masterclasses to master your digital presence & grow your business during isolation! Join us for single sessions that are most of interest; grab a masterclass pass which entitles you to access any of our scheduled sessions that month OR grab a masterclass pass combined with our online modules All Access Pass and immerse yourself in learning about digital marketing during the COVID-19 crisis.
Yvette Adams is a serial entrepreneur and a multi-award winning business woman including winning the ICT Woman of the Year at the iAwards in 2013 and the Commonwealth Bank Business Owner category at the Telstra Business Womens Awards in Queensland in 2010. She has started six businesses, has sold two, acquired one, and currently runs three – The Creative Collective – a digital marketing agency specialising in social media; The Training Collective – a digital skills training organisation, and awardshub.com – an online portal which helps people find business awards to enter.
In 2019 she became one of only eight official Facebook Community Trainers in Australia and New Zealand.
In 2018 she was honoured in the Pearcey Hall of Fame at the Pearcey Awards which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry. In 2016 Yvette was named as a Digital Champion by Queensland Government and in 2015 she was recognised for making a significant contribution to science and innovation in Queensland and included on the department’s Queensland Science and Innovation Champion Hall of Fame.
Heather Porter got her start managing events globally for some of the world’s top speakers such as Tony Robbins. In 2006 she co-founded the Billionaire Adventure Club, where she brought entrepreneurs to work with the Richard Branson School of Entrepreneurship in South Africa, and other social enterprises globally.
She is an Amazon Kindle #1 bestseller, co-author of 4 business books and host of ‘That Social Media Show’ on the Bizversity business app used in over 100 countries. She also regularly speaks about growing your business online for audiences that range from local councils to small business training companies.
Plus she is 1 of 9 official Facebook Community Trainers in Australia and New Zealand and teaches the “Facebook Community Boost” program to small businesses.