ONLINE MODULE: Search Engine Optimisation (SEO) – Off page
Everything you need to know about SEO - Off Page
ESTIMATED TIME FOR COMPLETION: 4-6 HOURS
In this seo online course the focus is on ‘off page’ optimisation, that is, activities you can engage in external to your website which will also improve your website performance on the search engines.
On completion of this seo online course you should:
- Understand the difference between on page and off page search engine optimisation
- Understand the importance of gaining back links to your website
- Understand the difference between one way links and reciprocal links
- Understand different ways to build links
SEO OFF PAGE: INTRO
This week, the focus is on ‘off page’ optimisation, that is, activities you can engage in external to your website which will also improve your website performance on the search engines.
SEO OFF PAGE: LINKS
Links are among the main building blocks off-page SEO. Put simply, a link is when one website links to another website.
SEO OFF PAGE: ANCHOR TEXT
Anchor text is a term that refers to clickable part of a link. Having a keyword in the anchor text is superior to a link that has words like “click here” or “read more”, as the search engines read the anchor text to help understand the purpose of a link.
SEO OFF PAGE: PAGE RANK
The more ‘popular’ the website that is linking to you, the more valuable the link. It makes sense that a link from Wikipedia would have greater value than a link from a recently created website. There are many technical ways that the “popularity” of a website can be assessed, but the main method is Page Rank.
SEO OFF PAGE: TYPES OF BACKLINKS
The type of back links are also important when it comes to Off Page Search Engine Optimisation. There are basically two types of back links: reciprocal and one way links.
SEO OFF PAGE: ARTICLE DIRECTORIES
Writing articles and then submitting them or placing them on article directories (also known as repositories and article banks) is a great way to increase the number of websites linking back to your website.
SEO OFF PAGE: PR NEWS WIRES
News wires are often the source of where journalists – both online and offline – get either leads on stories, or actual stories they ultimately run in their publication or station. Placing press releases or articles on news wires is another way to get back links to your site, and to share your message!
SEO OFF PAGE: FREE DIRECTORIES
Listing on free directories online is also a good way to achieve back links to your site.
SEO OFF PAGE: PAID DIRECTORIES
As you discover free directories to list your site in, you will probably find that many of these have a paid option, whilst others you stumble on may ONLY accept your listing if you pay money. So should you pay to list your website on these?
SEO OFF PAGE: FORUMS
Whilst forums are not quite as prominent or active as they once were since the advent of social media, some forums are well established and will provide both traffic to your website and an additional way of securing back links.
SEO OFF PAGE: BLOG COMMENTING AND WRITING
Blogs are great tool for link building. You can create your own blog where you can add articles and links to your website, or you can participate on existing blogs by commenting on blog posts or arranging to be a guest post writer (in exchange for a link to your website).
SEO OFF PAGE: SOCIAL MEDIA LINKS
Facebook, Linkedin, Twitter and Google Plus – are all types of social media websites where you can post and share links. If the social media page is “public” (which generally company pages are, and which generally individual profiles are not) then the search engines can read the information and the links.
SEO OFF PAGE: BUYING LINKS
There are some ‘experts’ who encourage the purchasing of links from high Page Rank websites or link farms and/or who disregard the quality of the links, the sources, and the long-term impact it will have on their sites. You may also have people contact you who offer these services to you as the owner of a website. It is important to note that in many cases this is a violation of Google and other webmaster guidelines and can negatively impact your site’s ranking in search results.
SEO OFF PAGE: WHICH SITES ALREADY LINK TO YOU?
If you would like to check which websites link to your website there are some free (and paid) tools that you can use to check this information.
SEO OFF PAGE: CONCLUSION
It is important, like any goal, to commit to continuing to perform these off page optimisation tasks on a regular basis. Set yourself a target of how many sites you would like to link back to yours in the first instance and thereafter. What targets will you set yourself when it comes to SEO Off Page activities?
WHAT YOU GET FOR YOUR MONEY
- A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
- Access to our YouTube channel with several webinars and other valuable information
- Resources – downloadable resources related to the content where available
- Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!
Yvette Adams is a serial entrepreneur and a multi-award winning business woman including winning the ICT Woman of the Year at the iAwards in 2013 and the Commonwealth Bank Business Owner category at the Telstra Business Womens Awards in Queensland in 2010. She has started six businesses, has sold two, acquired one, and currently runs three – The Creative Collective – a digital marketing agency specialising in social media; The Training Collective – a digital skills training organisation, and awardshub.com – an online portal which helps people find business awards to enter.
In 2019 she became one of only eight official Facebook Community Trainers in Australia and New Zealand.
In 2018 she was honoured in the Pearcey Hall of Fame at the Pearcey Awards which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry. In 2016 Yvette was named as a Digital Champion by Queensland Government and in 2015 she was recognised for making a significant contribution to science and innovation in Queensland and included on the department’s Queensland Science and Innovation Champion Hall of Fame.
Heather Porter got her start managing events globally for some of the world’s top speakers such as Tony Robbins. In 2006 she co-founded the Billionaire Adventure Club, where she brought entrepreneurs to work with the Richard Branson School of Entrepreneurship in South Africa, and other social enterprises globally.
She is an Amazon Kindle #1 bestseller, co-author of 4 business books and host of ‘That Social Media Show’ on the Bizversity business app used in over 100 countries. She also regularly speaks about growing your business online for audiences that range from local councils to small business training companies.
Plus she is 1 of 9 official Facebook Community Trainers in Australia and New Zealand and teaches the “Facebook Community Boost” program to small businesses.